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Guide for beauty professionals

How to price a beauty service without losing money

A profitable price must include products, working time, business overheads, commissions, applicable taxes and the profit you need—not just the cost of materials or a competitor’s price.

For lashes, brows, nails, aesthetics, hair, makeup and other beauty services.

The essential formula

Profitable price = products + time + overheads + fees + tax + profit

If one element is missing, you may be busy and still earn less than you think.

Step by step

The five figures you need before setting a price

01

Products

Calculate the exact amount of every product used per client, rather than charging for the whole container.

02

Working time

Give your professional time an hourly value and include preparation, treatment and clean-up.

03

Business overheads

Allocate rent, utilities, software, insurance and training across your productive hours.

04

Fees and tax

Include salon or payment fees and separate the applicable taxes from your revenue.

05

Target profit

Your price must cover every cost and still leave enough profit for a sustainable business.

Simple example

Does charging €50 mean earning €50?

No. For a 60-minute lash lift, deduct the products, the value of your time, a fair share of monthly overheads and any commission. Only what remains is the service result before tax.

This is why two professionals charging the same price can have very different profitability.

1

Enter the service price and duration.

2

Add products, overheads and working model.

3

Review profit, margin and recommended price.

Use your own figures

Profitability is calculated, not guessed.

Try a free estimate or explore ClinicalAura’s professional Profitability Calculator to save and compare all your services.

Use the free calculatorSee the professional tool

Common questions

Beauty service pricing FAQ

Should I copy competitors’ prices?

No. Market prices provide context, but they do not reflect your costs, time, experience or business model.

Is the amount charged my profit?

No. Products, time, overheads, commissions and applicable taxes must still be deducted.

How do I calculate product cost per client?

Divide the container price by the number of services it provides, then add the result for every product used.

What if I work from home?

You still have utilities, tools, training, time and other costs that should be included in your price.